Evian Roller Babies Commercial

Evian babies on skates commercial features roller skating tots

Is it creepy or is it cool?

Either way, the Evian roller babies commercial is a YouTube sensation. Already, millions of people have watched the video. In fact, in the past week alone, the video has been watched 3.8 million times on YouTube.

The ad features babies on roller skates dancing and doing stunts. The babies do backflips, jumps and walk on their hands. The background music is Sugarhill Gang’s Rapper’s Delight.

The goal: To show people how Evian affects on the body. Evian claims its water “supports the body’s youth.”

Evian’s worldwide brand director told the Telegraph that the commercials were meant to sell consumers “a dream.”

“Consumers expect more from a big brand – emotion, dream. This is what we want to achieve – hence this breakaway and back to roots campaign,” Michael Aidan, Evian’s worldwide brand director, told the paper.

The commercial closes with the Evian logo and the tagline “Live Young.”

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